Exploring The Sleek Shinsegae International Hq In Seoul, Designed By Olson Kundig
Shinsegae International acquired a one hundred% stake in luxury skincare brand Swiss Perfection, laying the foundation for Shinsegae International to develop as a worldwide beauty powerhouse. Nearly a year following it was put up for sale, historic French style house Paul Poiret has been sold to South Korean conglomerate Shinsegae International which hopes to reinvent the brand for a contemporary consumer, reports WWD. The plan for the label is to concentrate on fragrance and beauty to start with just before…